Tell me, which of the two paragraphs below do you like best? #1 “Your copy will be more evocative if you address your client directly by using the pronoun “you.” Don't use some distant, collective ... Read more
Wild Horse Writing: The Fun, Easy and Creative Way to Write Powerful Copy
If I’ve heard it once I’ve heard it a thousand times: Writing is hard. Especially copywriting. Especially when you write copy or content about you, your business or that something special you have to ... Read more
A 5-Step Guide to Creating Copy & Content That Connects & Converts
Is there a magic formula for creating copy and content that inspires, compels and connects with your ideal client? A step-by-step process for crafting magnetic messages that mesmerize and move your ... Read more
What’s In a Name? How to Create a Clear & Catchy Title For Your Next Offer
So, you’ve got a little Something-Something to offer to your tribe. A new 6-week program. An eBook. A free webinar. Something. And you’re excited about it because you know it has the potential to ... Read more
Easy On the Eyes: How to Dress Your Message For Success
I’ve never understood why music CDs are packaged in such a way that it’s almost impossible to open them without an x-acto knife, a nail file and at least 5-7 minutes of spare time. It’s as if CD ... Read more
How to Get a Whole Lot More Out of Networking Events: A Tough Love Tuesday Tip!
Watch this super-short video for a super primo tip on how to get the most out of any networking event, conference or seminar! If you go to networking events or conferences, why do you go? Is it to ... Read more
2014 Is Over: Your Vision for This New (Old) Year
So… are you tired of people wishing you a Happy New Year? No? Okay, then… Happy New Year! I hope it’s your most rich, wondrous and rewarding year ever! And to help you make it even more magical ... Read more
5 Ways to Carry On and Keep Working As Your World Falls Apart
Two weeks ago, a meteor fell out of the sky, hit my house and destroyed everything within a 10,000 mile radius. Okay, not really. But that’s how it felt. What really happened was the man I’ve loved, ... Read more
A Quick Copywriting Cure for a “Ho-Hum” Home Page
Does the message on your home page have that special “something-something,” that makes your ideal client instantly pull up a chair, fling off her coat and devour every word? Does your message do a ... Read more
How to Steal the Hearts of Your Ideal Clients
Have you ever seen the movie “Thief of Hearts?” It was by no means a blockbuster, but it was pretty steamy and sexy for its time. It’s about a professional thief who breaks into a house, steals a lot ... Read more