My mother can’t stand to watch movies where the characters cuss a lot. Especially if they utter the f-word every 1.4 seconds. It doesn’t matter if the plot is fascinating, the characters are funny ... Read more
How To Make Big Important Decisions Without Losing Your Mind
Two weeks ago, I was going out of my friggin’ mind. I had a big decision to make. A life-changing decision. One that could radically change my business, perhaps even dissolve it. I was offered a ... Read more
Are You Being Bullied To Buy?
“No one likes to be sold to, but everyone loves to buy.” One of my favorite marketing mentors used to repeat that phrase often. While it may be true that people love to buy, no one likes being ... Read more
Copy Magic: How to Transform Your Client’s Experience With Your Words
Last Tuesday, I spent 7 hours sitting, slumping and seething at Gate 30 in the Los Angeles airport. My flight to New York had been delayed 5 hours, and there was nothing to do but wait. In the grand ... Read more
Writing on Empty: How To Create Content Out of Thin Air
What do you write when you’ve got nothing to say? And what can you say when you feel you have nothing to offer? For weeks now, I’ve been wanting to whip up a blog post full of awe-inspiring insight ... Read more
Blast Through Writer’s Block and Create Copy & Content That’s Hot, Hot, Hot!
So, there you are. You're sitting at your desk, trying to write a little something. Maybe a blog post. Or a bit of copy about something new and cool you’re offering. Or maybe an article for your ... Read more
Jealousy: The New Green Energy Drink. A Tough Love Tuesday Tip
Watch this video whenever you feel jealous of another entrepreneur. ***** What happens to you when you see another entrepreneur or colleague do something you’ve always wanted to do? Or get something ... Read more
If You Want To Stand Out, Sink In: How to Be Heard In a Noisy World
Have you ever landed on someone’s website or sales page, read a little bit of their copy and thought, “Dang! This chick’s message is so similar to mine! In fact, it could BE mine!” While you ... Read more
Write Faster, Increase Your Productivity and Avoid Hungry Squirrels
I consider myself to be a slow writer. And an even slower editor. My creative process seems to take longer than most writers, especially if I’m creating content that means a lot to me or my ... Read more
How You Can Make an Extra $500 a Day With Hand Puppets
Today's Quick, Kick-Ass Content & Copy Creation Video Tip shows you how to increase your income by $500 a day by using hand puppets in your marketing. Okay, not really. But I got your attention, ... Read more