There aren't enough great songs about gratitude. I mean, we've got a ton of Christmas carols. Why shouldn't we have at least a half-ton of songs that celebrate the blessings and abundance of our ... Read more
The Free Frenzy: How Online Entrepreneurs Are Screwing Themselves with Too Many Free Offers.
If you’re giving away tons and tons of high value free stuff, you could be doing one of two things: building a multiple 6- or 7-figure empire, or... seriously screwing up your financial ... Read more
Build Your Tribe: The 5 Elements of a High Converting Opt-in Page
So… you have a free offer. And it rocks, if you do say so yourself. It’s packed with value, transformational power and some down-and-dirty tips to help your clients get more of what they want ... Read more
Free Isn’t Enough: The Secret to Growing Your Email List
Imagine this: You’re walking down the street on a lovely summer day when you see a cute, old-fashioned ice cream parlor. It’s adorable, with its red-and-white striped awning, doo-dads in the ... Read more
A Quick Copywriting Tip: How to Use Both Positive and Negative Benefits
Anytime you write copy with the intention of selling something, like your products and services, you want to be sure to focus on the benefits: how your offer gives your client what he or she wants or ... Read more
How Your Free Offer Can Make You Money: 5 Must-Have Ingredients
Wanna know what the biggest money-maker is in your business? Your free offer. Yep. That scrumptious little nugget of high-value content you give away for free. On your website. On social ... Read more
A Quick Copywriting Tip: Soothe Those Objections
Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the ... Read more
3 Save-the-Day Tips for When Your Writing Isn’t Working
Sometimes, the best thing to do is just walk away. Last week I was working on a project that meant a great deal to me – writing copy for a new web page about my one-on-one mentoring program. My ... Read more
Recharge! 3 Spring-Cleaning Steps to Revitalize Your Business
Get out your broom, your mop, your scrub brush and squeegee. Open your windows and let the sweet, fresh air blow in. It’s time for a little Spring Cleaning. As my tulips show off their ... Read more
“So What?” Or How to Get Your Clients to Give a Damn
If you’re ready to finally have a business you love more than warm brownies with ice cream… a business that consistently makes more money than you can spend, answer these 2 questions right ... Read more