How many times have you started reading something - like an email, a web page, or even the first paragraph of a book - only to quickly become bored or distracted and move on to something ... Read more
Crazy Good 5-Step Checklist for Clear, Compelling Copy
Excuse me... but I've GOT to get in your face for the next 6 minutes. Because I've been doing a lot of copywriting makeovers for my clients lately, and I keep seeing the same head-slapping problem. ... Read more
Is Your Copy Pissing People Off?
Last week I flew out to Southern California to visit my mom who’s going to be 91 years old in March. She’s had a few health challenges lately, most of which are under control. But my siblings and I ... Read more
Liberate Your Wild Voice: How to Express Yourself with Confidence and Your Own Kind of Charisma
I gave my voice away in 1970. And I’ve been trying to get it back ever since. I was a teenager with a big singing voice who wasn’t shy about breaking into song... ever. From the soprano part of ... Read more
Quick Copywriting Tip: Spice Up Your Copy with Details
Does your copy sound as dull and lifeless as an overcooked piece of cod? You need to spice it up! With some sense-stimulating details. Here's a quick video that gives you two easy ways to make your ... Read more
It Really Is All About You: 5 Different Ways to Write Your About Page, Part II
This post is Part II of our 3 part journey into the wonderful world of how to write (or rewrite) your About Page. You can find Part I right here. Savvy marketing geniuses will tell you your ... Read more
Free Isn’t Enough: The Secret to Growing Your Email List
Imagine this: You’re walking down the street on a lovely summer day when you see a cute, old-fashioned ice cream parlor. It’s adorable, with its red-and-white striped awning, doo-dads in the ... Read more