Wanna know what the biggest money-maker is in your business? Your free offer. Yep. That scrumptious little nugget of high-value content you give away for free. On your website. On social ... Read more
A Quick Copywriting Tip: Soothe Those Objections
Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the ... Read more
“So What?” Or How to Get Your Clients to Give a Damn
If you’re ready to finally have a business you love more than warm brownies with ice cream… a business that consistently makes more money than you can spend, answer these 2 questions right ... Read more
How to Know What Your Clients Want From You
Right now my head feels as if it’s being bludgeoned by a cast iron frying pan as my sinuses are being sprayed with flesh-burning mace. I have a head cold. A nasty, mean, vindictive monster of a ... Read more
P.S. I Love You: 10 Creative Ways to Express Your Love on Valentine’s Day
My friend Maddy thinks Valentine’s Day is a stupid, artificial, pseudo-holiday created by greedy advertisers, florists and diamond merchants. The whole charade, according to her, is a guilt-inducing ... Read more
A 5-Step Guide to Creating Copy & Content That Connects & Converts
Is there a magic formula for creating copy and content that inspires, compels and connects with your ideal client? A step-by-step process for crafting magnetic messages that mesmerize and move your ... Read more
Easy On the Eyes: How to Dress Your Message For Success
I’ve never understood why music CDs are packaged in such a way that it’s almost impossible to open them without an x-acto knife, a nail file and at least 5-7 minutes of spare time. It’s as if CD ... Read more