The other night while I was washing dishes, I turned on Spotify and listened to Bette Midler sing “I Love Being Here With You.” As I filled the dirty roasting pan with hot, sudsy water, I thought… ... Read more
5 Questions Your Homepage Must Answer
It’s bound to happen. Maybe not today. Maybe not tomorrow. But sooner or later, your clients and potential clients will end up on your homepage. So will your colleagues and potential joint ... Read more
Video #2: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #2 of 3
This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more
Take a Stand: How to End of Your Copy with a Rousing Call to Action
One of my musical mentors, Wesla Whitfield, would always end her jazz cabaret shows with what she called a “rousing closer,” meaning, a song that had the energy and intensity to rouse the audience’s ... Read more
Promises, Promises! Why Your Promise Needs to Be Clear in Your Copy
[Super cool video below!] Do you ever send out an email in hopes of getting your tribe interested in something you’ve got a’brewing? Only to be disappointed because no one seems to give a rip? Or ... Read more
Subheads: The Wrongfully Ignored Step Sisters of the Attention-Grabbing Headline
If you polled a bunch of copywriters and asked, “What’s the most important, make-or-break element of any piece of copy,” they would likely say: the headline. Or… the subject line, if you asked them ... Read more
Start Easy: How to Stop Stalling and Start Writing
When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more
Copywriting Tutorial: How to Create a Compelling Hook for Your Copy, Message, and More
Buzz, buzz, buzz! I’ve been hearing a lot of buzz about “hooks” lately. No, not fishing hooks. And not Captain Hook. The hook I’m talking about is that yummy piece of irresistible copy ... Read more