A Quick, Kick-Ass Copy & Content Creation Tip! Who you are matters. And I don't mean in some esoteric, cosmic, Oprah-esque way. It matters when it comes to the overall power and effectiveness ... Read more
A Special Valentine’s Day Tip: Love, Marketing & How to Write Copy That Connects
Happy Valentine's Day! Some may say that Valentine's Day is one big, commercial rip-off. A Hallmark Holiday. But for me, it's another opportunity to feel, celebrate and express Love, baby! And ... Read more
Subject Line Secrets, Part II: Ethical Seduction, Provocative Questions and Urgent Commands
And… we're back! Today we continue our journey into the wizardry of writing subject lines that inspire your clients and readers to immediately open whatever you send to them. Last week, we got ... Read more
Subject Line Secrets & the Cracker Jack Principle, Part I
Okay, I surrender! I hear you, and I give in! You want to know how to write subject lines that are so tempting, so irresistible that your readers cannot wait to open your email and gobble it up. ... Read more
How to Achieve Your Goals & Have What You Really Want
I realize the hot topic of discussion is no longer New Year’s goals, resolutions and plans. No, we’re moved on to other things, like the Inauguration of the President, football playoffs and which ... Read more
“Go On! Impress Me!” How to (Not) Make an Impression
Hold on. Lighten up. You may be trying too hard. I know you’re in a mad rush to become the next best version of yourself. I get it. I do the same thing. But let me ask you something. Who would you ... Read more
New Year, Schmoo Year! How to Plan for 2013 When You Don’t Feel Like It
Happy New Year! It's a time to let go of the old, ring in the new, and make plans for this bright and shiny year ahead. Right? Right. Unless you're feeling resistant or uninspired when you think ... Read more
Break It Up! A Quick, Kick-Ass Copy & Content Creation Tip
Watch This Video for Your Quick, Kick-Ass Copy and Content Creation Tip! If you're going to devote your time and energy to writing blog posts, articles, and other marketing content, you want to be ... Read more
Writing Love Letters to Strangers: The Agony & The Ecstasy
I’ve been writing love letters to people I’ve never met. And I gotta tell you, it's been rough. It started on December 1 when I discovered Hannah Brencher and her project, The 12 Days of Love Letter ... Read more
You Gotta Have Heart! A Quick, Kick-Ass Copy & Content Creation Tip
Here's Your Quick, Kick-Ass Copy and Content Creation Tip for Today! Sometimes, you can get so caught up in trying to do things "right," or making a sale, or in writing "good copy" that you lose the ... Read more