Hey! You! Lift your head up and look around! I know you're focused on what's right in front of you, and good for you! Being focused is a very good thing. But sometimes, as entrepreneurs, we get so ... Read more
Internet Marketing & Neal’s Hardware: A Story To Make It Simple
I got concerned when Sarah’s eyes started to glaze over and her head began to tilt at a funny angle. We’d been talking about how she could use Internet marketing to grow her new coaching practice when ... Read more
Downplay the Content. Amplify the Connection! Tough Love Tuesday Tip
I just got done listening to a very fine (and free) 5-part series on Building Your Business With Content Marketing" with Brian Clark from Copyblogger and Michael Port. These guys are super-pros when ... Read more
How To Take Charge (Gently) of Your Entrepreneurial Meltdown
I don’t know why, but entrepreneurs are a species genetically predisposed to what is known as “a meltdown.” A meltdown, which is similar to a breakdown but not as severe, usually happens when you’ve ... Read more
Don’t Build Your List. Build Your Tribe. A Tough Love Tuesday Tip
Oh, let's stop all this talk about list building! Internet marketing gurus keep harping away about how to "build your list." "It's all in your list." "You gotta keep building your list.""You want a ... Read more
Ask Before You Add! A Tough Love Tuesday Tip
Today's Tough Love Tuesday tip was inspired by my funny, talented Mastermind partner, Kathleen, who has been doing a lot of public speaking lately. And because she's a smart cookie, she always passes ... Read more
Email Marketing v.s. Email Intimacy
Sometimes, all the rules, guidance, brilliant ideas, expertise and even creativity just get in the way. They suffocate the most essential, basic thing that matters. This month, we've been focusing on ... Read more
Thou Shalt Not Fear the Unsubscribe! A Tough Love Tuesday Tip
Today, we continue our month-long focus on email marketing, including how to write emails that are irresistible and use email to build rapport, trust and connection with those you are meant to ... Read more
Email Marketing: The Blood & Guts of An Irresistible Email
March is Email Marketing Month! During the entire month of March, I’ll be giving you tips, ideas and off-the-wall insights about how to get your bulk emails opened, read and responded to. Because, ... Read more
Stupid Rules You Should Ignore. A Tough Love Tuesday Tip!
It is March 20 and we continue our month long spotlight on email... how to write emails that get opened, read and responded to! Today, we are talking about stupid email writing rules you need to ... Read more