Watch This Video for Your Quick, Kick-Ass Copy and Content Creation Tip! If you're going to devote your time and energy to writing blog posts, articles, and other marketing content, you want to be ... Read more
Writing Love Letters to Strangers: The Agony & The Ecstasy
I’ve been writing love letters to people I’ve never met. And I gotta tell you, it's been rough. It started on December 1 when I discovered Hannah Brencher and her project, The 12 Days of Love Letter ... Read more
You Gotta Have Heart! A Quick, Kick-Ass Copy & Content Creation Tip
Here's Your Quick, Kick-Ass Copy and Content Creation Tip for Today! Sometimes, you can get so caught up in trying to do things "right," or making a sale, or in writing "good copy" that you lose the ... Read more
Make a Mess of It! A Quick, Kick-Ass Copy & Content Creation Tip
Here's Your Quick, Kick-Ass Copy and Content Creation Tip for Today! Do you sometimes have trouble getting started when you sit down to write a blog post or an article or a sales page or any kind of ... Read more
If You Can Talk, You Can Write Good Marketing Content
My high school choral director, Mrs. Haig, would always say, “If you can talk, you can sing.” More often than not, she would say this while trying to recruit some pimply-faced sophomore boy into ... Read more
Copy & Content Creation Tip: Don’t Be So D$%@ Boring!
Here's Your Quick, Kick-Ass Copy & Content Creation Tip for This Week! Don't be so friggin' boring!! Sorry to put it so bluntly, but dang! You've got a lot of great information to share. You know ... Read more
Why No One Is Opting-In For Your Free Offer (And How to Change That Right Now!)
Everyone’s got one these days. And if you don’t have one, you better get yourself one… right quick! I’m talking about that fabulous free “something” you offer on your website or opt-in page. You ... Read more
Don’t Sacrifice Clarity for Cleverness. A Tough Love Tuesday Tip
Last week on Tough Love Tuesday, I gave you some tips on how to create a clear, credible and compelling marketing message by zeroing in on your ideal client. This week, we're going to stay focused on ... Read more
Mind Your FAQs: 6 Tips for Writing Your FAQ Page
Do you really need a FAQ page on your website? Well, if you’re a solopreneur with a clear message, easy-to-understand services and a website that is well-written and user-friendly, the answer is ... Read more
How To Immediately Grab Attention With Your Headlines & Subject Lines.
Today, I'm going to show you how to make $10,000 in one day with a start-up budget of 5 bucks. Not really. Sorry. I was just giving you an example of how to immediately grab people's attention and ... Read more