Here's Your Quick, Kick-Ass Copy and Content Creation Tip for Today! Do you sometimes have trouble getting started when you sit down to write a blog post or an article or a sales page or any kind of ... Read more
If You Can Talk, You Can Write Good Marketing Content
My high school choral director, Mrs. Haig, would always say, “If you can talk, you can sing.” More often than not, she would say this while trying to recruit some pimply-faced sophomore boy into ... Read more
Copy & Content Creation Tip: Don’t Be So D$%@ Boring!
Here's Your Quick, Kick-Ass Copy & Content Creation Tip for This Week! Don't be so friggin' boring!! Sorry to put it so bluntly, but dang! You've got a lot of great information to share. You know ... Read more
When You’re Stuck, Uninspired and Full of Doubt. A Tough Love Tuesday Tip
Ah, yes, it's Tough Love Tuesday. But today, my Love for you ain't gonna be so tough. Nope. Because I know you've been feeling a tad stuck. Frustrated. Maybe even a teeny-weeny bit depressed. For ... Read more
Why No One Is Opting-In For Your Free Offer (And How to Change That Right Now!)
Everyone’s got one these days. And if you don’t have one, you better get yourself one… right quick! I’m talking about that fabulous free “something” you offer on your website or opt-in page. You ... Read more
Don’t Sacrifice Clarity for Cleverness. A Tough Love Tuesday Tip
Last week on Tough Love Tuesday, I gave you some tips on how to create a clear, credible and compelling marketing message by zeroing in on your ideal client. This week, we're going to stay focused on ... Read more
Mind Your FAQs: 6 Tips for Writing Your FAQ Page
Do you really need a FAQ page on your website? Well, if you’re a solopreneur with a clear message, easy-to-understand services and a website that is well-written and user-friendly, the answer is ... Read more
The #1 Reason Why Your Marketing Message Is Weak and Watered-Down
If you're struggling to come up with a marketing message that powerfully expresses what you do and why it's valuable, or if your current message isn't getting you the results you want, pay attention! ... Read more
How To Immediately Grab Attention With Your Headlines & Subject Lines.
Today, I'm going to show you how to make $10,000 in one day with a start-up budget of 5 bucks. Not really. Sorry. I was just giving you an example of how to immediately grab people's attention and ... Read more
What’s Your Story? 5 Tips for Writing An Engaging “About” Page
This may surprise you, but a lot of people want to know about you. They want to know who you are and what makes you tick. They want to know what turns you on and why you do what you do. And these ... Read more