Cheese. I love it. If I didn't have such a temperamental digestive system, I'd eat it every day. But not just any old cheese though. I'd indulge in triple cremes from France. Gruyere from ... Read more
2018 Revealed: How to Have a Truly Spectacular New Year
Here’s how I know 2018 is going to rock: I’ve already seen it. In my own kind of crystal ball. Every year around this time, I create the year ahead with this incredibly fun, inspiring and ... Read more
The Perfect Holiday Gift (no shopping required)
I’ve got a severe case of the “holiday happys” this year. Every morning, I’m up before dawn, lighting candles, making tea and listening to my farovite Christmas music. The cats and I snuggle into ... Read more
Is Your Copy So Clean It Stinks? Quick Copywriting Tip
I’m a big advocate for writing copy that’s clear, concise and compelling. With short, snappy sentences that get right to the point. The cleaner, clearer and more direct your copy is, the easier and ... Read more
Subheads: The Wrongfully Ignored Step Sisters of the Attention-Grabbing Headline
If you polled a bunch of copywriters and asked, “What’s the most important, make-or-break element of any piece of copy,” they would likely say: the headline. Or… the subject line, if you asked them ... Read more
Don’t Stuff It. Speak to It!
When something feels off to you... when something's bugging you, or when someone does something or says something, or doesn't do something that hurts you or upsets you or pisses you off or shuts you ... Read more
I’m a Believer: What I Learned From My Launch
My friend, client and mentor Jeanna Gabellini once told me that the reason she loves orchestrating big, 6-figure launches – other than the thrill of making a yummy amount of money - is each launch ... Read more
Remember…
I'm here to remind you (because you may have forgotten... or pushed aside the fact that)... Watch. Take it in. Because it's true. *** Transcript:Hey Hey there. It's Nancy Tierney, from ... Read more
The Key to Conversion? It’s Connection
Listen up! Because if you’re still having a heck of a time attracting new clients and getting people hot for your offers, it’s not because there’s something wrong with you or your biz is doomed to ... Read more
I’m So Excited! And I Just Can’t Hide It!
A few blocks from my house, there used to be a costume shop. A big one. With 3-floors worth of elaborate costumes, makeup, props and more. In the back on the ground floor, there was a wide assortment ... Read more